Market Linkage

Ensuring small and marginal farmers receive fair prices presents a significant challenge due to various factors inherent in India's agricultural marketing landscape. These farmers primarily cater to local markets, as barriers like lengthy marketing channels, limited value addition, absence of economies of scale, and inadequate quality-based pricing hinder their access to more lucrative national and global markets. Additionally, shortcomings such as the lack of responsive marketing information systems, redundant intermediaries, and insufficient coordination further exacerbate the situation.

Qmark is deeply committed to addressing these challenges by facilitating improved market linkages for farmers. This involves a comprehensive understanding of food safety standards, quality requirements, the role of agricultural logistics, and the dynamics of retail and supermarket formats. Leveraging technology in marketing and certification processes, designing tailored supply chains, and fostering opportunities for farmers to participate in profitable value chains are integral aspects of our approach. Furthermore, we strive to create an enabling environment for investment and entrepreneurship development in the agri-marketing sector.